M. mcLuhan
McKenna talked about McLuhan Talking about Hot vs. Cold media.
Hot provides an extreme depth in sense: hifi: full of data: -- Cold means lo-definition.
Kids grown on TV look hard into the page of a book trying to tear out high-definition sensation, but the book won't give it.
I always took time with sunday funnies, whereas mom and dad /read/ straight flash through it -- and, yes -- they got the joke -- they read it. But I sat on my knees on the kitchen chair, elbows on the table, playing through a miniaturized paper Cartoon in my head.
A radio provides definition of sonic sensation: it's hotter than a cool telephone whose message leaves space between words.
So books and phones ::words,words:: grew in physical terms into buildings and interchangeable parts; reached their peak at that industrimechanical time.
McLuhan said electric media is constructing a tribalism similar to ages ago -- Our Hot media drives us to L O O K and take In, we are discarding the read mentality.
Back to lOOk, like in pre-gutenberg -- <pre>-cookie-cutter-letter manuscripts, with individual author character on the page and sensory definition.
But we're not just sEEing what's directly around us, (only to the innermost obstruction of our vision and its peripheries) -- now we're seeing the whole world globally, and from many, eventually any/all, perspectives at once. Loss of identity.
Global village. global one.
ay, doug.
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